Apple’s new boss John Ternus plans big changes to help the tech giant make gadgets faster and cut unnecessary management layers.
Apple has started making big changes to help the famous iPhone maker build gadgets faster and save money. On September 29, 2026, details emerged showing that chief executive officer John Ternus is preparing a major company overhaul at headquarters in Cupertino, California.
Just weeks after taking over the leadership role, the new boss wants to put engineers back in control, cut out slow middle management jobs, and change how often the company brings new electronic products to store shelves worldwide.
The sweeping plan aims to fix long standing delays that have slowed down product releases in recent years. Under previous management rules, product teams relied heavily on strict release schedules, waiting for fixed spring or autumn launch events to show off new gadgets.
The new chief executive wants to move away from these rigid calendar deadlines so that engineering teams can launch finished products as soon as the technology is fully ready and tested for consumers.
To make the giant company run faster and smoother, the new leadership is focused on cutting out unnecessary administrative hurdles between workers and top bosses.
Early ideas under consideration include “eliminating some middle-management positions to reduce the layers separating engineers from senior executives” so that decisions can happen much faster.
By removing extra management layers, project leaders can talk directly to top decision makers without spending weeks getting permission through endless office meetings.
Beyond making internal teams work faster, the company is looking for fresh ways to boost sales revenues as global phone buying slows down.
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Cost cutting efforts are already moving forward alongside plans to create wider product lines and find new ways to generate steady money from existing devices.
The new executive team wants to ensure the technology maker remains highly profitable while spending heavily on next-generation artificial intelligence tools and hardware features.
Industry experts say these drastic workplace changes mark the beginning of a fresh era for one of the most valuable businesses in the world.
As global competitors rush out smart tools at high speed, Apple needs its internal teams to build, test, and release gadgets without internal delays.
By focusing heavily on engineering talent and cutting unnecessary corporate bloat, the company hopes to maintain its position as a global leader in consumer electronics for years to come.
About the Author
Jennifer Sakmufuwo Baba is a tech analyst, senior staff, and writer covering artificial intelligence, cybersecurity , and emerging technologies at TechRegard. Based in Nigeria, she's passionate about translating complex tech developments into compelling, accessible stories for diverse audiences. Her work focuses on how technology shapes innovation across Africa and globally.
